I’m still upset over the fact that my favorite bookstore, Borders, closed their doors in my hometown earlier this year. They promised the continuation of their online store now it has just been confirmed that Barnes & Noble is taking over the online store.
This situation is all kinds of wrong and let me tell you why. No one told Borders’ customers that the switch was about to go down. The only way the customers found out was when they tried to log onto Borders’ website they got redirected to the Barnes & Noble website. Their introduction for these customers? ‘Welcome Borders Customer’. On top of that customers of Borders will have their personal account information sold to B&N unless the customer tells them not to. They only have a certain amount of time to opt out. Now isn’t that some shiesty ish. This information came from someone outside of B&N camp!
B&N are looking real selfish right about now. They are trying to get extra customers which will result in more money in their deep pockets. There was no warning but someone from B&N tweeted this out: ‘B&N appreciates the role bookstores play and we are sorry that Borders closed. Pls follow @BNBuzz to continue your love of reading’. I guess they really thought no one would notice. At least for the inconvenience B&N will offer Borders’ customers a free 2 month offer and a 10% off coupon! Ooooooooooo! Oh and they also took over the Borders’ Twitter and Facebook accounts.
Any Borders customers out there wanting to vent?Come holla at me.
Peace and luv!
- Barnes & Noble buys Borders customer info (abclocal.go.com)
- Barnes & Noble Takes Over Borders’ Website, Facebook and Twitter Accounts (paidcontent.org)
- Barnes & Noble tries to win over Borders customers (sfgate.com)
- Barnes & Noble tries to win over Borders customers (seattletimes.nwsource.com)