So word is over in the UK the McDonald’s franchise has come up with an idea to help literacy. Instead of toys in every happy meal McDonald’s will put a book in their happy meals. The book being used first is called Mudpuddle Farm and the goal is to distribute 9 million copies.
Media Bistro, where I first heard about this, asked its readers if they would allow a fast food restaurant promote your book? Hey if it works then hell yeah I would but make sure the book relates to the chain. Now I would look like a damn fool if my erotic novel Sexhibition would pop up in young kids’ happy meals. Yeah that would be 9 levels of foolery on top of a serious lawsuit when all I have is a laptop that barely works and a old as tv.
I think that it’s a good idea. It teaches kids to enjoy reading and it helps with their reading skills so it’s a win-win. Lets see how long it takes for that to come over to the States.
Would you allow your book to be sold at a fast food joint? Starbucks have already tried this idea. Leave your comment.
Peace and luv!
- McDonald’s: UK’s biggest children’s book seller (telegraph.co.uk)
- McDonald’s to give away 9m books (guardian.co.uk)
- McDonald’s UK Switches Out Happy Meal Toys For… (huffingtonpost.com)
- Books or Toys In Happy Meals? (fox4kc.com)
- McDonald’s to gave away free books with Happy Meals in the UK (100gf.wordpress.com)