Latin America (orthographic projection) (Photo credit: Wikipedia)
A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)
Numbers don’t lie. It’s one of the few things that do not. As a writer regardless if you’re going the traditional or self publish route it helps to know what is selling, who is purchasing and why. I know, I know numbers are confusing and boring but don’t cut out on me just yet. I am about to give you some basic percentages so you will get to know the trends in the writing world.
All of the info below is in the ABA report that was released last week. One of the things that caught my eye was the sales revenue of ebooks in the year 2011. It totaled $21.5 million, 332.6% higher than the previous year. A tremendous increase in other countries proves that people are starting to enjoy reading again. In the UK there was a 22.9% increase with a 1316.8% increase in ebooks and a 10.4% increase in print books. Latin America showed a 15.4% increase in revenue, 201.6% in ebook sales and 9.7% in print. Lastly in Africa showed a 21.9% revenue increase with 638.8% increase in ebooks and 17.1% in print.
Higher demands for the different ereaders, better marketing, increase in English speaking foreigners and television pop programs other countries are now able to watch are contributing factors for the increase in sales. So not only do you as a writer need to pay attention to consumers likes on your block but who buys similar novels across the pond which can potentially increase the sales of your novels. Don’t ever discount other countries always think big!
I’m still upset over the fact that my favorite bookstore, Borders, closed their doors in my hometown earlier this year. They promised the continuation of their online store now it has just been confirmed that Barnes & Noble is taking over the online store.
This situation is all kinds of wrong and let me tell you why. No one told Borders’ customers that the switch was about to go down. The only way the customers found out was when they tried to log onto Borders’ website they got redirected to the Barnes & Noble website. Their introduction for these customers? ‘Welcome Borders Customer’. On top of that customers of Borders will have their personal account information sold to B&N unless the customer tells them not to. They only have a certain amount of time to opt out. Now isn’t that some shiesty ish. This information came from someone outside of B&N camp!
B&N are looking real selfish right about now. They are trying to get extra customers which will result in more money in their deep pockets. There was no warning but someone from B&N tweeted this out: ‘B&N appreciates the role bookstores play and we are sorry that Borders closed. Pls follow @BNBuzz to continue your love of reading’. I guess they really thought no one would notice. At least for the inconvenience B&N will offer Borders’ customers a free 2 month offer and a 10% off coupon! Ooooooooooo! Oh and they also took over the Borders’ Twitter and Facebook accounts.
Any Borders customers out there wanting to vent?Come holla at me.